Consumers want to view the actual product they are buying and it is influencing their purchase decisions.
They also want transparency in product claims & explanations.
Everyone loves a great story – effective design has the power to reinforce your brand in ways that words cannot. Crafting stories that are relevant and interesting must come from the heart and be genuine.
The good news is you don’t need to hire George Clooney! The bad news is you won’t get to choose WHO validates your brand. People are validating YOUR brand with reviews, images and videos.