What is on trend in 2020?
Identifying shifts in consumer sentiment creates opportunities for business success as well as stronger and more fulfilling engagement. Great designers and brand owners push the boundaries of design with everything from form to function to fabulosity.
Here are our predictions for what will be on trend in 2020.
mono combos
Creative monochromatic & cyberpunk colour schemes share a sense of bright, oversaturated colours that are not seen in nature. They are both modern and futuristic, yet aesthetically appealing to an audience craving visual engagement. While they seem an extension of duotone, these techniques have evolved into more stylised versions that use colour filters on photos or partial elements of the composition to create fun and visually exciting designs.
draw the…line |
ordered chaos
Simple & structured layouts have a strong visual appeal and lend themselves to a sense of balance and order. When combined with liquid shapes and avante-garde imagery they form eye-catching designs that are both artistic and functional. Great structure encourages interaction & separation of product variations through typography, iconography, illustrations & colour. Done well they are easy to read and create a stylised sense of ordered visual chaos.
new naturals
Simple & structured layouts have a strong visual appeal and lend themselves to a sense of balance and order. When combined with liquid shapes and avante-garde imagery they form eye-catching designs that are both artistic and functional. Great structure encourages interaction & separation of product variations through typography, iconography, illustrations & colour. Done well they are easy to read and create a stylised sense of ordered visual chaos.
MAXI fonts & typography + Image & Text Masking & Split-lining of text and words is expected to be HUGE this year. Text & typography in shapes is also making its way into a wide array of creative designs. Image & Text Masking isn’t new, but is evolving to create a dynamic aesthetic. Combined with MAXI typography it creates a magical combo of minimalism with maximalism. BAM! |
movement
In addition to 3D depth & realism, designers are combining flat 2D designs with other realities to create truly engaging experiences. It is all about colour and movement. Tying elements of the real world with the packaging of products and objects is very on trend. Carry this through to the unboxing experience and link to the web & other designs using moving gifs, animations & videos & you create an advanced visual that truly comes ALIVE in other worlds.
Enjoy the ideas and share with us yours |