BUSINESS OUTSIDE - PARTY INSIDE
An extension of a tested ‘business card’ technique where a generic ‘Business UpFront’ style is contrasted with a ‘party on the back’. It allows for conservative branding to be retained on the exterior or front facing part of the design, while surprising recipients with expressive designs on the back or inner areas.
COLOUR & OCCASION
Colour is an excellent way to achieve impact. Simplistic or monochromatic designs on the outside stabilise expectations allowing for creative and colourful inner elements to stimulate and engage other senses and emotions. A creative way to do this is to use images, colours, patterns or designs that reflect an occasion, event or ‘season’.
PERSONALISATION & MESSAGING
Adding personalised messages, helpful or insightful elements that are tailored to what the consumer has purchased or may be interested in creates a perception that you are paying attention to their needs and makes them feel connected. Be mindful of messages that look like ‘automation’ or machine-made responses.
LAYERS TO SHARE & SHARE A(LIKE)
Packaging with multiple parts works on a number of levels including allowing for that more or ‘extra’ feeling. Hiding things or using layers or extra secondary packaging allows the consumer to keep discovering. It extends the feeling of euphoria but shouldn’t be cumbersome or people will become frustrated rather than excited.
COUPONS & SAMPLES
An extremely popular element of many deliveries is FREEBIES! Adding samples, coupons or bonus extras doesn’t need to devalue the perception of your company. Complementary & complimentary products can actually increase a consumer’s awareness of your product range and give them a greater alignment with your brand.