The Unboxing Experience – Does Your Delivery WOW?
With so many items now being delivered, have you considered what the customer experiences when they receive and open your product? Known as an ‘unboxing experience’, it requires you to think like a customer and consider each moment as they ‘open’ their packaging.
There are some really easy and great ways to engage and excite customers as they unpack your delivery – both on the outside and the inside:
|Coupons & Offers
Include tailored coupons and offers like box-top promos – give customers a reason to come back.
Customised messages and printed material enhance the unboxing experience and can engage and excite your tribe!
Gorgeous packaging often considers the multi-dimensional aspect of print – make the most of this by continuing the design and messaging on both sides.
|Small Gifts or Treats
Include a small treat. It can be a sample or extra item – but make sure they know you added it (tell them it’s a gift). If there is a series then people will often look forward to the next delivery. Be consistent though as you don’t want to disappoint.
|How to WOW With Your Unboxing Experiences|
|Carton Labels||Box-Top Promos||Personalisation|
|Spice up delivery addresses with
images or QR codes to your website
or special landing pages
|They bought one item – but did they
know what else they could have got?
Add a bargain to make it worthwhile.
|Add meaningful and personalised
messages – either on a card, letter,
label or sticker.