COLOUR BLOCKING is the new black or red, or orange or even blue!
Used by designers for years, the latest techniques for colour blocking combine and contrast different aesthetics to achieve stunning results. From uber simple minimalism to complex combinations integrating colour blocks with graphics and typography.
Why use Colour Blocks?
Our senses are ignited through colour! Brands use colour to create a visual reference, often for taste and smell but also as a way to create a visual sense of style. Traditionally the flavours of products have been visually reinforced with blocks of colours that represent the flavour or style of the product enclosed. This creates a number of possibilities. You can reinforce expected colours for traditional responses or challenge and create difference by mixing colour blocks up. There is the possibility you could confuse consumers, but you might also create a delightful surprise or sense of interest.
The colour choices used in colour blocking designs have evolved in many ways. Designers now create opportunities for brands to choose from blocky bold colours or sophisticated soft colours to achieve the style and branding that fits the individual brand, flavour or campaign. Combining colour blocks with black and/or white creates visual space and lines that elegantly compartmentalise mandatory or product information (that can otherwise clutter the space). You can also do this with gradations of the same colour.