The best ways to achieve the INSIDE-OUT phenomenon: The best QR codes aren’t just about business growth, they must also satisfy customers. Follow these guidelines to ensure your QR codes really hit the mark!
DISPLAY QR CODES
WHERE PEOPLE CAN AND WILL SCAN THEM
Collect different virtual landmark stickers with QR Codes & win prizes.
Source: pepsidrc.com
It needs to be easy, convenient and allow sufficient time (preferably with good wifi). You will need to decide if it is to be placed on a product label or packaging, or on signage like a check-in desk or front door. You will also need to consider the scale of the barcode. It isn’t a one size fits all solution and while the minimum size is 2x2cm you may want to consider.
MOBILE OPTIMISED & SCANNABLE
Sustainability labelling that outlines a product’s “positive attributes” via QR codes.
Source: burberry.com
Not just mobile friendly, your destination should be optimised for mobile devices. People will be using their phone to scan so that should be the platform you test first. It is still disappointing to see many QR codes that scan to websites that aren't mobile friendly.
CALL TO ACTION
Get information about Heinz's new PET recyclable bottle.
Source: heinz.com
Frame the QR Code with a call-to-action and explanatory text. Be sure to include instructions and a call to action that tell people not only why they should scan your code, but what they will get or go to if they do. People need motivation to scan so be sure to entice them with an enticing reason. Eg. Scan to see more recipes, videos etc
MULTI-PLATFORM
Not just mobile friendly, your destination should be optimised for mobile devices. People will be using their phone to scan so that should be the platform you test first. It is still disappointing to see many QR codes that scan to websites that aren't mobile friendly.
SOLVE THE PROBLEMS AND MAKE IT EASY
Posters of grocery store displays along the entire length of a subway walls and added QR codes. Tired workers could now do their grocery shopping while waiting for the train home and their groceries would be delivered shortly afterwards.
Source: tesco.com
If scanning a QR code solves a problem or makes something easier then people are much more likely to not only use the QR, but also keep coming back. Simply sending people to your landing page probably isn't going to work to keep people coming back.
CUSTOMISED YOUR QR CODE
Posters of grocery store displays along the entire length of a subway walls and added QR codes. Tired workers could now do their grocery shopping while waiting for the train home and their groceries would be delivered shortly afterwards.
Source: tesco.com
If scanning a QR code solves a problem or makes something easier then people are much more likely to not only use the QR, but also keep coming back. Simply sending people to your landing page probably isn't going to work to keep people coming back.
AVOID MOBILE CONSUMPTION
Posters of grocery store displays along the entire length of a subway walls and added QR codes. Tired workers could now do their grocery shopping while waiting for the train home and their groceries would be delivered shortly afterwards.
Source: tesco.com
If scanning a QR code solves a problem or makes something easier then people are much more likely to not only use the QR, but also keep coming back. Simply sending people to your landing page probably isn't going to work to keep people coming back.