Bright pastels & colour palettes
are setting the tone for 2022.
Pastels are being explored with a wider range and experimentation with different backgrounds.
Forget muted colours only, pastels now feature a range of tones and it’s all about shades! Pantone Color of the Year 2022: Very Peri is part of a bright new season of pastel colours. Colour label & packaging trends indicate a desire for visual exploration, but with an understatement that isn’t too shouty (wait till 2023 for the screamy colours to explode again). The calming & softer pastels are being given new life with brighter versions, combinations and treatments to visually represent the current world transition. These ‘new’ Pastels are merging with a range of black backgrounds, mono and duo-tones as well as contrasting colours (a nod to flares, colour mists and gradients). Ideal for multiple SKUs, combinations can effectively create different emotions and evoke feelings for products. Whilst once the domain of cosmetics and healthcare products, pastels are re-emerging in logos, branding and graphic design across a much wider range of industries.