How do you create premium labels when you have hundreds of products with variable data that changes on every label? The answer is to use premium printed ‘base’ labels that are overprinted using a

Inside Out trend, sometimes referred to as ‘Minimal Outside – Maximum Inside’ (or a variation of this), uses creative or innovative designs and messaging to build excitement and elevate the experience when

While packaging was originally designed to be purely functional, protecting products particularly during the transportation phase, it is now much more than this and is very much a reflection of

Every marketing person will tell you it is all about engagement, while every sales manager will say it is about sales. In reality it is a combination of both of

The best QR codes aren’t just about business growth, they must also satisfy customers. Follow these guidelines to ensure your QR codes really hit the mark!  display QR codes where

Now you understand what a QR Code can do, it is time to evaluate what it can do for our business and create your own. You will need to consider: 

QR codes are used to connect people with online information and are easily scanned using the camera of smartphones without needing to initiate any apps. It is this ease and