label trends - the coolest looks for 2018
minimize the elements – but get the balance right
provide clean and clear information
consider packaging as a HUGE part of the experience
think of how products will transit & where they are opened
innovative packaging can extend food life and enhance security
consumers want 3 r’s: recyclable, renewable and re-usable
imperfections can give products an authentic, non-digital look
craftful use of messages & fonts can generate an organic feel
transparent materials increase visibility of contents and trust
sensory packaging like soft-touch or texture add a new dimension
pastels are making a big comeback and so are vibrant colours
use colour to identify product variations
blend the imagery of history with contemporary styling
highlight quality through traditions and progress
holographic effects add depth, dimensionality and flare to designs
gradients can now radiate colourful depth and form
people cherish stories with whom they feel a connection
images can transport people into wonderful fantasies
we credit the following sources for their inspiration in our final list:
99designs.com/blog/trends/packaging-design-trends-2018
www.designhill.com/design-blog/label-design-trends
www.creativebloq.com/features/graphic-design-trends-for-2018
www.mintel.com/press-centre/retail-press-centre/mintel-announces-five-global-packaging-trends-for-2018
