2018 Pantone Colour of the Year ... Ultra Violet

UltraViolet in LABELS & PACKAGING
For sophisticated label and packaging designs, Ultra Violet offers complexity and nuance that appeals to our desire for originality in all that we touch. Designs featuring the dynamic medium of Ultra Violet resonate through its multi-dimensional feeling. Shades of Ultra Violet are increasingly used in label and packaging design by forward-looking brands in the FMCG, luxury, and beauty worlds, as well as by personalities and artists seeking to stand out.

UltraViolet in FASHION
On the runway or the streets, Ultra Violet is an enchanting colour created by combining red and blue. Ultra Violet lends itself to unique color combinations in fashion and is easy to pair with other colors. With golds or other metallics, it becomes luxurious and dazzling; with greens or greys it evokes natural elegance. It also takes on distinct appearances with different materials. Lush velvets suggest a theatrical intrigue, but the colour can also evoke a gender neutral modernity in shoes, accesories or eyewear.

UltraViolet in COSMETICS
Ultra Violet is spell-binding and steeped in spirituality for beauty products. The complex and deep nature of the color is suited for looks created by combinations, blends, and ombres. A singular matte purple on the lips or nails makes a bold statement of non-conformity, while softly blended metallics and shimmers in Ultra Violet transform the eyes into windows to the cosmos. Purple shades in hair elevate street styles as a symbol of creative expression adding complexity and mystery.

UltraViolet in HOME DÉCOR
In interiors, Ultra Violet can transform a room into one of extraordinary self-expression, or conversely its polish can tone down a room with subdued, modern pairings. Adding spice and brightness, Ultra Violet calls attention to a tufted couch, piece of art, or accent wall, whether it’s one of tradition and elegance or unexpected boldness. In hospitality, purples like Ultra Violet take center stage in interior spaces as hotels harness color and design to entice travelers and stay relevant.

Get more great ideas for sophisticated and contemporary designs @ www.pantone.com/color-of-the-year-2018


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