Wood-grain packaging is achieving amazing shelf impact and sales results. Craft beers, gourmet foods and some surprise products are finding the wood-grain look generates greater interest in their product and it looks awesome.
Real Wood Labels: Avery has launched Real Wood Veneer Labels in Birch and Cherry finishes: actual real wood labels smooth enough to print on. They’re a premium stock with MOQ but an amazingly unique finish.
Wood-Look Alternatives: Replicate this look using regular Gloss Paper or PP stocks and printing cleverly designed artwork finished in a Matt Varnish. Textured varnish patterns can also be used to simulate a ‘grainy’ effect. A great cost-effective way to capitalise on this look….and results show that as someone fixates more on a label - their chance of buying increases!