Clean and Clear
Forget the substrate – consumers are looking for simplicity and transparency in claims – and they aren’t afraid to check them for validity! Many products are now emphasising the nature and origin of their manufacturing – and ‘locally made’ or ‘locally grown’ are becoming the buzz words for 2015. You will see a lot more designs reflecting clearer & simpler claims. Shifts is consumer demands as a result of the growing ‘home gourmet’ has seen a big push in products (not just food and beverages) engineered for today’s lifestyles.