Urban hipsters

Once a subculture of independent thinking and counter-culture bohemians in cosmopolitan cities like New York and Chicago, the "hipsterism" state of mind is being embraced across the world. Rejecting mainstream consumer notions, they embrace a world of vintage inspired designs, style and way of living that used to be too "edgy" for the mainstream consumer. Hipster inspired brands have led to a plethora of awesome labels and packaging designs. In true hipster style however - once concepts reach mainstream audiences, they are likely to move on to something new.

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