2015 the year of the millennials

In the year of the goat – the so-called ‘kids’ are now standing firmly on centre stage. The Millennial generation are between 15 and 35, account for 1/3 of the population, are tech savvy & socially engaged, are well informed, want to try something different and are generally less brand loyal than older consumers. It is all about connecting with products and brands and the story behind them. Not only do you need a website and social media presence – you need to engage with interesting and lifestyle related information…oh and they want to access this information on the go – including mobile sites and the ability to order at a click of a button. While this can pose challenges for many businesses it is opening up opportunities for others who see the boon in targeting this high spending market.........

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