Shiny labels sell

Nothing says 'cool' like chewing gum and Metallic Films allow for some VERY COOL effects. Lotte's chewing gum brand XYLITOL recently began using this for amazing impact. Using Gloss Metallic Silver PP as their base stock and leaving areas transparent while others are protected by laying down Opaque White, the result is a stylish metallic sheen effect. Lotte teamed their new look with shelf wobblers and promo items to make their products literally jump out from the shelves. In the highly competitive space near cash registers you want something that is cool and eye catching to make customers eat them up (well chew anyway)!

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