Crafty labels tell story

A recently study by Package Insight examining the shelf impact of craft beer labels in a simulated retail store revealed that as someone fixates more on a label - their chance of buying increases! The Labels that created best results for fixation included Clear Films, Wood Veneer (Matt) and Metallised Films. Metallised Films caught the attention of buyers 62% of the time & were also perceived to be the most expensive. Paper labels were perceived to be the least expensive. Products need to ‘tell their story’ with compelling narratives and connect visually to get customers to buy. Read the full story on the Avery Dennison website.

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