Sharing Brand Stories
SHARING is the new selling tool! Potential customers want to feel a connection with their suppliers and that means YOU need to create, share and allow people to experience your brand's story. Memorable brand stories break away from the norm of their category by using topics and content that engages customers in innovative and new ways. Dove achieved amazing results with their campaign for real beauty. You can achieve similar results with real, emotional and relatable stories that combine visual and written narratives across a range of mediums The main thing is allowing people to participate and share.