Meet the Tuluver
Birdlife South Africa recently launched their latest and most daring campaign: a hoax about the discovery of a new species. It generated millions of social media posts and sparked heated debates. Why? Because no-one would pay attention to the plight of Vultures (Tuluver is an anagram). Big ugly birds, yet without them there would be devastating disease and environmental damage. Check out their YouTube video that explains the campaign. Tuluver Exposed
Thought provoking and challenging - lets hope it converts to raising funds for International Vulture Awareness Day.